Cows fed on grass rather than concentrate produce beef with a more appealing red colour and may be healthier too. This is the message audiences will hear at this year’s Beef Expo 2007, held at Skipton, North Yorkshire on 17 May.
Professor Nigel Scollan from the Institute of Grassland and Environmental Research (IGER) in Aberystwyth will tell delegates that research has shown that raising beef on a diet of natural forage crops keeps its appealing red colour for longer than concentrate-fed beef when both are kept under conditions designed to simulate display on a supermarket shelf.
“When fed on grass, cattle take in around 15 times more vitamin E per day than they do on a typical concentrate diet, and levels in the meat can be between two and three times higher as a result,” said Scollan.
“Work by the IGER team has also linked forage-feeding with raised levels of beneficial omega-3 polyunsaturated fatty acids in beef whilst other ongoing studies are investigating claims that grass-fed beef also has a flavour advantage,” he added.
Scollan’s institute is leading a £13m research project into beef called ProSafeBeef. Its aim is to reduce microbiological and chemical contaminants in beef and beef products and to enhance quality, choice and diversity in the beef-chain from farm-to-fork in order to boost consumer trust and invigorate the industry.
Thousands of beef producers from all over the UK and Ireland, as well as Poland, Germany, Belgium and other European countries are expected to attend this year’s event.
Scollan said the ProSafeBeef project will enable the beef industry in Wales and beyond to deliver innovative, novel and improved fresh beef and beef products from lower value and underutilised beef cuts that are safe, attractive to the consumer and of a high nutritional quality as beef farmers look to restore profitability to their businesses following the end of production-based subsidies.
IGER is working in collaboration with another 42 leading research and industrial organisations from all over Europe, as well as Brazil, New Zealand, Australia, the USA and Canada.